Marketing Analytics
What you will learn Drive your company’s Return on Investment (ROI) with analytics-based marketing strategies. Apply analytics tools and techniques to real-world problems and scenarios. Practical applications in price and promotion analytics. Analysis of competitive trends. Distribution and sales performance. Competitive Analysis and Market Segmentation. Budgets for multiple campaigns. Advanced programming languages. Conjoint analysis, decision trees. Brick and mortar vs. e-commerce channels. Exclusive for Verified students: Practical application of R, the industry standard for data analysis, to critical and common marketing questions.
Offered By: Berkeley University
Course Duration: 4 Month
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₹ 65,903
