Digital Product Management
What you will learn Understand the principles and processes for developing product roadmaps Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics Life cycle management of products and services including versioning and pricing Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers) Understand the variations in the product management practices across different organizations and emergent digital markets Alternative ways to drive digital business innovation in your company
Offered By: Boston University
Course Duration: 8 months
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₹ 147,188
