Marketing in a Digital World
What you will learn To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice To examine brand management decisions including the strategies and tactics to build and manage brand equity To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
Offered By: CurtinX
Course Duration: 1 Year
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₹ 52,640
