Skills acquired after the course:

• Demand forecasting using customer-base models and statistical approaches
• Market segmentation methods and best practices for identifying potential customer segments and focused targeting
• Computation of Customer Lifetime Value for analyzing customer, brand loyalty and forecasting revenue in the short and long run
• Factors to consider while designing and introducing new products to the market
• Calculating Optimal Pricing for products and services to get the best ROI
• Assessing Marketing ROI for making better and data-driven decisions